"Essential Reading for any founder navigating early-stage growth"
Mark Roberge, cofounder @ Stage 2 Capital, founding CRO @ Hubspot
You've built something revolutionary.
So why won't anyone buy it?
The hard truth about startups.
74% of startups fail because they scale too early - before they've found something people actually want to pay for.
They build features, hire teams, and burn through cash trying to force growth... when the real problem is that nobody cares about what they've built.
Sound familiar?
About the Book
This isn't another "hustle harder" sales book.
It's a systematic guide to finding genuine product-market fit and building repeatable revenue.
Step 1: Find a Problem worth solving.
You'll identify market gaps that create new categories and find problems customers rate as critically important but poorly solved. Learn to run interviews that reveal genuine desperation, not polite interest.
Step 2: Transition from learning to selling.
Master the shift from customer development to revenue without feeling pushy. Discover why founders are naturally the best early salespeople and recognize real traction vs. false signals.
Step 3: Build a revenue engine.
Create the four revenue funnels that drive growth, hire salespeople who replicate your success, and scale without losing product-market fit.
About the Author
I’m Collin — and I've been exactly where you are.
I spent 18 months with my first startup, voltageCRM, convinced I had the next big thing. I interviewed 150+ sales leaders, built multiple MVPs, and got endless "that's really smart" feedback. But after all that work? Just one paying customer.
I was burning cash, sleeping on couches, and watching my dream crumble—until I learned the only thing that actually matters: finding a problem so painful that people will pay you to solve it, even if your solution is imperfect.
That insight led to Carb.io, which grew from $0 to $1M ARR in months. Later, I acquired and became CEO of Predictable Revenue, where I've helped hundreds of founders escape the "great product, no customers" trap.
